Google has announced that from 2022 it will eliminate third-party cookies. For those people who are not familiar with the subject, this may not fax number list be important, they will think – surely other cookies can be used -. But for those of us in the business, we know it 's a sea change . For years, brands have relied on third-party cookies to track users, collect data, and impact and fax number list segment their digital advertising. Confused with so many terms? Here is a summary explanation to better understand how cookies crumble: What is a cookie? It's a sweet fax number list and delicious cookie, usually containing… no, sorry, wrong item!
A cookie is a small piece of code that is stored in a user's browser when visiting a website . Allows websites to collect data fax number list and track preferences. A first-party cookie is stored directly on the website the user is visiting and allows the browser to fax number list remember the user's preferences, such as logins and language. These will continue to operate. A third-party cookie or third-party cookie is created by websites other than the fax number list one the user is visiting . Advertisers and social networks use it for tracking, retargeting and digital advertising purposes.
And this is where the "cookie less" is located since they will no longer be operational. The change that third-party cookies will undergo from 2022 has not fax number list been something impulsive or sporadic, but rather has been taking place in recent years. Consumers are increasingly aware of the importance of the privacy of their fax number list personal data; who handles them, where they are stored and how they are used. The use of third-party cookies to track users fax number list on the web, without transparency or explicit consent, is no longer a valid option. What's next?